How AI has become central to every deal at Wipro
AI is central to every opportunity, big or small, driving productivity and efficiency, Wipro CEO Srinivas Pallia said in an earnings call
News
- Hexaware Tech Buys GCC Builder SMC Squared
- Tata Electronics, Bosch tie up to make chips, automotive electronics
- OpenAI Pushes Deeper Into Business Software With New Agent
- MIT SMR-TCS Study Explores How AI Helps Humans Make Smarter Choices
- India, UK Chart Innovation Path in Trade Deal
- Sitharaman Vows to Clear Roadblocks for GCC Growth
Artificial intelligence (AI), which had been part of deal conversations at Indian information technology (IT) services firm Wipro Ltd for some time, has become central to almost every opportunity, big or small, driving productivity and efficiency, chief executive officer Srinivas Pallia said.
The trend reflects a broader shift for the sector, Pallia told analysts in an earnings conference call on Wednesday, 17 April.
Wipro, which won a major five-year “transformation” deal from an unidentified “global technology leader,” said it will deliver AI-powered end-to-end IT services to reshape experiences for the tech leader’s 200,000 employees across 200 countries.
Pallia said Wipro, which recently partnered with a leading global food distributor, will manage its entire IT infrastructure and corporate applications, including human resources, finance, and legal systems.
“We are leveraging AI solutions to drive automation and simplify user interactions. For our clients, this will result in higher efficiency, lower costs, and better user experience,” Pallia said.
Clients are tightening purse strings
Meanwhile, in the earnings call, Pallia cautioned about uncertainties around US President Donald Trump’s sweeping tariffs in the current fiscal year.
The global industry environment remained uncertain for most of the year and the recent tariff announcements have only added to that, the chief executive said.
“The tariffs are creating a lot of uncertainty. A large transformation project was paused by a client this quarter,” Pallia said.
“I have been speaking to clients across sectors…even though the underlying demand for tech reinvention remains strong, clients are approaching it more cautiously. In fact, they are focused on cost, speed and AI-led efficiency, and that’s exactly where we are leading it,” he added.
Pallia said Wipro is seeing the impact of the tariffs not just in the US, but also in Europe, and also across sectors.
Some sectors have been hit more, such as consumer and manufacturing, specifically automotive and industrial.
While clients across industries are taking a lot more cautious approach, “they are also doing a scenario planning, because they would like to see when this whole thing is settled down, before they start making more business decisions,” Pallia said.
GenAI helps unlock savings
In the call, Pallia also pointed to how GenAI, or generative artificial intelligence, is helping create entirely new revenue streams.
“We are using GenAI to unlock budget savings for clients, enabling incremental projects and offsetting potential revenue drops. Importantly, we’re leveraging GenAI not only to enhance existing managed services but also to create entirely new revenue streams, effectively changing the game,” he added.
Pallia cited Wipro’s partnership with NVIDIA on Sovereign AI and the launch of SIAM.AI in Thailand as examples. “SIAM.AI significantly impacts the tourism industry, starting in Thailand, with potential replication across other countries,” he noted.
In another example, Pallia described a GenAI project for a major European city involving predictive maintenance of critical infrastructure.
“AI-driven physical agents inspect pipelines, assess ground conditions, and detect aging pipes. This predictive approach reduces manual inspections and significantly cuts maintenance costs,” he added.
