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Indian Companies Must Redesign Work as AI Deployment Accelerates

As AI agents take on more execution, managers must decide what software may do, how its work will be judged, and who remains accountable.

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  • Image Credit- Chetan Jha/ MIT Sloan Management Review India

    Key Takeaways

    01

    Indian enterprises are moving generative AI into production quickly, while evidence from India and global surveys shows that work design, governance and management practices are changing more slowly.

    02

    In a large experiment, people paired with AI produced 50% more advertisements per worker, but their work was less varied and the two team types performed similarly when the ads reached real audiences.

    03

    Managers need explicit delegation rules, quality thresholds and human accountability, while performance reviews must distinguish useful outcomes from additional volume.

    Indian companies are moving generative AI into production quickly, but the management systems around the work are not changing at the same pace. An EY-CII survey published in November 2025 found that 47% of more than 200 Indian enterprise leaders had multiple generative AI use cases in production. Another 10% were scaling use cases across the business. In the same survey, 91% ranked deployment speed as the top priority in buy-versus-build decisions.

    India also reported regular frontline AI use above the global average and above most of the Global North markets in BCG’s June 2026 survey of 11,749 workers across 14 markets, indicating rapid use.

    A July 2026 KPMG-Nasscom paper describes the organizational gap more carefully. It says many companies have invested in AI tools, pilots and training without fundamentally changing how work is organized, how decisions are made or how value is created. The paper cites a separate KPMG global survey of 2,500 technology executives in which 74% said AI use cases were providing business value, while only 24% reported returns across multiple use cases.

    The figures do not prove that management redesign always trails technical deployment inside the same company. Together, however, they identify the issue leaders now have to test. When software performs a larger share of the work, old assumptions about supervision, performance and responsibility become less reliable.

    Human AI Teams Change the Manager’s Job

    A working paper by Harang Ju and Sinan Aral offers detailed evidence of that change. The paper was first posted in March 2025 and revised in February 2026. Ju, now an assistant professor at Johns Hopkins Carey Business School, and Aral, a professor at MIT Sloan, randomly assigned 2,234 US-based participants to work with either another person or an AI agent.

    The teams created 11,024 advertisements for a think tank. The researchers later tested a sample on X in campaigns that generated 4,932,373 impressions. They preregistered the sample design and the field evaluation. The collaborative task ran in October 2024, while the advertising campaigns ran from January 21 to February 9, 2025.

    People paired with AI produced 50% more ads per worker and stronger text. Human teams produced better images. The AI-assisted ads were also more similar to one another. When the ads reached real audiences, the two types of teams performed similarly overall because the text and image advantages offset each other.

    The result is narrower than a general claim that AI makes employees 50% more productive. The participants completed one marketing task, and the experiment did not include a group working alone. Its value lies in showing how behavior changed when software became the partner.

    Participants working with AI sent 62% more messages. Their exchanges contained 25% more task-oriented messages and 18% fewer interpersonal messages. They made 62% fewer direct edits to the copy and delegated 58% of the text work to the AI, compared with a 50% division between members of human teams. The paper describes that as a 17% increase in delegation.

    The pattern was not that people stopped communicating. They communicated more, but in a more directive way. Instructions, priorities and planning displaced some of the rapport and social exchange seen between people.

    Sri Mookiah, founder and CEO of enterprise automation company LOWCODEMINDS, said this changes what managers contribute. As software handles more execution, managers have to decide which decisions may be delegated and when a person must intervene.

    “What’s becoming scarce now is judgment: knowing which decisions to delegate to an agent, which to keep human, and when to override the machine.”

    Sri Mookiah, Founder and CEO, LOWCODEMINDS

    Output Gains Can Hide Quality Tradeoffs

    The experiment also shows why managers should not treat faster production as a complete measure of productivity. AI-assisted teams produced more material and better text, but weaker images and less varied work. Neither team type gained an overall advantage in the field test.

    Greater delegation was associated with better text quality, no improvement in image quality and lower output diversity. It was also associated with slightly lower productivity. Because the amount delegated was not itself randomly assigned, the relationship does not establish that delegation caused the decline. It does show that handing over more work did not automatically improve every result.

    That distinction matters inside a job. A system may summarize a document well but judge poorly which evidence matters. It may produce a strong first draft yet miss the context behind an unusual customer request. A single capability label cannot tell a manager which parts of the work are safe to delegate.

    Ju and Aral suggest matching tasks to the tool’s uneven strengths. For work where variety matters, they propose preserving human-led ideation before AI-assisted execution. These are management recommendations drawn from one setting, not universal rules. Companies still need to test them against their own work and risk levels.

    Capability Does Not Carry Accountability

    Delegation becomes more consequential when an agent can act rather than only prepare material for review. Parminder Singh, co-founder of Redscope.AI, which builds AI agents for website sales engagement, describes the problem in organizational terms.

    “The defining challenge for leaders is that, for the first time, they’re managing contributors that have capability but no accountability,” Singh said.

    Drafting an email and sending it carry different authority. So do recommending a discount and approving one, or identifying a questionable expense and rejecting the payment. The software cannot be disciplined, demoted or held legally responsible as an employee or executive can. Responsibility must remain with a person or governing body inside the organization.

    Rahul Aggarwal, vice president and general manager at sales technology company Proshort, said leaders need to establish which actions a system may take independently, where human judgment is required and who owns the outcome. Those boundaries should be set before a system begins acting in live workflows.

    Many organizations have not reached that point. A Deloitte survey of 3,235 leaders across 24 countries, conducted in August and September 2025 for its 2026 enterprise AI report, found that only 21% reported a mature model for governing autonomous agents.

    The management question is therefore not only whether the technology works. Leaders must decide who can authorize it, who reviews its behavior, who can restrict it and who answers for a decision made with its help.

    Performance Measures Must Separate Volume From Value

    Most performance systems assume that a person or a human team produced the work under review. That assumption weakens when employees use one system for research, another for analysis and a third for drafting before deciding what to accept or revise.

    Counting output can reward the employee who delegates the most rather than the one who exercises the best judgment. Balasubramanian A, senior vice president at TeamLease Services, argues that companies should give greater weight to outcomes, productivity and value while continuing to assess critical thinking and accountability. Mookiah similarly favors decision quality over a record of who completed each step.

    The BCG survey shows why time saved is an incomplete measure. Among regular frontline AI users, 42% said AI saved them at least a full working day each week. Yet 66% reported little or no guidance on what to do with that time, and more than half did not redirect it toward strategic work. These were self-reported experiences, not audited productivity gains.

    The issue has particular weight for India’s technology services companies. The KPMG-Nasscom paper argues that the sector’s long-standing connection between headcount and output is weakening as clients expect workers to operate alongside AI and deliver higher-value outcomes. That is the paper’s interpretation of an emerging workforce shift, not evidence that every services company has already changed its operating model.

    Managers still determine whether individual efficiency becomes organizational value. Microsoft’s 2026 Work Trend Index surveyed 20,000 knowledge workers who used AI across ten markets, including India. Only 26% said their leadership was clearly and consistently aligned on AI.

    In Microsoft’s statistical modeling, organizational factors such as culture, manager support and talent practices accounted for 67% of the relative importance attached to self-reported AI impact, compared with 32% for individual attitudes and behavior. Microsoft states that the relationship is an association, not proof of causation.

    Aggarwal expects routine supervision, status tracking and repetitive reporting to become less important. Coaching, context and judgment should matter more. Managers may spend less time checking whether a task was completed and more time deciding whether the result meets the required standard.

    What Leaders Should Change

    C-suite leaders. Define an authority map before deploying an agent. Specify what it may do on its own, what needs approval and which executive owns the result. Evaluate AI programs through cost, quality, customer outcomes and rework rather than the number of tools or pilots.

    Managers. Break jobs into tasks and test the system at that level. Set quality thresholds and review rules in advance. Record when people override the system and reward employees who catch weak automated work. Preserve a human-led ideation stage when variety or originality matters.

    HR and people leaders. Redesign performance reviews for work produced jointly by people and software. Separate useful outcomes from output volume. Continue to assess domain expertise, judgment, originality, coaching and accountability. Train managers to evaluate machine-produced work, not only to operate AI tools.

    AI agents do not have to replace employees to alter management. They only have to perform enough of the work to make effort and output harder to connect. The evidence so far shows gains in speed alongside tradeoffs in quality and variety, with responsibility still resting on people.

    For Indian companies, the immediate task is to bring work design up to the pace of deployment. Managers need clear authority, review standards and measures that reveal whether additional output creates value. Without those changes, faster work may leave the organization with more activity and the same unresolved decisions.

    RESEARCH CONTEXT

    This article draws on responses from Balasubramanian A of TeamLease Services, Sri Mookiah of LOWCODEMINDS, Parminder Singh of Redscope.AI and Rahul Aggarwal of Proshort. Principal research includes Harang Ju and Sinan Aral, Collaborating with AI Agents: Field Experiments on Teamwork, Productivity, and Performance (working paper, revised February 2026); BCG, AI at Work: Why Strategy Matters More Than Tools (2026); Microsoft, 2026 Work Trend Index Annual Report: Agents, Human Agency, and the Opportunity for Every Organization; Deloitte, The State of AI in the Enterprise: The Untapped Edge (2026); EY-CII, Is India Ready for Agentic AI? The AIdea of India: Outlook 2026 (November 2025); KPMG-Nasscom, Reorganize or Fall Behind: The Real Race in the AI Decade (July 2026); and KPMG, Global Tech Report 2026: Leading in the Intelligence Age.

    Read next: The Transformation Paradox — Why Organizational Readiness, Not Technology, Determines Whether Strategy Survives Disruption

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