AI

AI has the potential to help address societal problems like climate change, but challenges like high energy consumption threaten to negate its benefits.

Previous waves of technology have ushered in innovations that strengthened traditional organizational structure. Not so for generative AI and large language models.

Many companies develop AI models without a solid foundation on which to base predictions — leading to mistrust and failures. Here’s how statistics can help improve results.

Marketing leaders are realizing gains from AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.

With AI still making wild mistakes, people need cues on when to second-guess the tools.