OpenAI’s self-service advertising platform gives Indian marketers a new channel built around conversational context, but its effectiveness, cost and impact on brand trust remain unproven.

After helping migrate more than 20 million mobile subscribers and deploying large squads of AI engineers to a major new enterprise AI venture in Japan, Prodapt is expanding its model of pairing forward deployed engineers with reusable AI tools worldwide.

Large language models are compressing research timelines with synthetic consumers, AI-moderated interviews, and qualitative research at scale.

A new MIT Sloan Management Review India–IDfy study finds that large enterprises have privacy frameworks in place, but struggle to enforce them consistently across systems and teams.

The Supreme Court takes up challenges to an antitrust penalty as judges question consent, market power and the commercial use of user data

The joint study examines how Indian enterprises are translating the Digital Personal Data Protection Act into operational controls, risk frameworks, and strategic decision-making.

WPP lifts India’s ad growth outlook as retail media scales rapidly and AI-led buying reshapes digital spending priorities.

Research into new in-store amenities, digital shopping formats, and partnerships reveals their unexpected costs and benefits.

Jill Kramer will take over from longtime marketing head Raja Rajamannar, as Mastercard sharpens focus on data-driven media and personalization.

While AI can predict behavior and personalize at scale, true loyalty still depends on human empathy and emotional understanding, said marketing leaders at the Bengaluru edition of the Strategy Shift Forum