As consumers recognized the provenance of products that bore a particular legal mark, they began using these marks as a guide for quality to aid their product selection process

New tactics can boost profitability and satisfaction with subscription services.

New research shows that customers tend to react negatively when companies incorporate nicknames into their brand marketing.

When marketers focus on products instead of benefits, they may get blindsided by new rivals or miss new product opportunities. Are you truly putting benefits first?

A winning CXO plays a crucial role in influencing customer satisfaction and company success.

For chief marketing officer success, focus on helping them attain the right skill set at the right corporate growth stage.

Businesses that help employees become social media stars have a cost-effective way to generate enormous brand visibility.

From virtual snowstorms to golden locker boxes, today’s thriving stores feature experiences shoppers can’t get online. Consider five successful tactics.

Burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding.

In competitive markets, shared values positively influence customer choice and increase loyalty.