Indian Embassy in Jakarta Launches AI Avatar Dewi
The virtual representative will share information on travel, scholarships, business opportunities and consular services as the mission experiments with AI in diplomatic communication.
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The embassy of India in Jakarta has launched an artificial intelligence avatar called Dewi to handle public outreach on Indian culture, travel, education, business and investment opportunities and consular services.
The embassy said Dewi was launched on October 13 and would appear across its social-media platforms to make information about India and the India-Indonesia relationship more accessible to Indonesian audiences.
“Meet Dewi, the new AI face of the Embassy of India in Jakarta,” the mission said in its social media announcement.
Indian Ambassador to Indonesia Sandeep Chakravorty said Dewi had been introduced during Navaratri and Durga Puja and would “guide her followers” through the embassy’s digital channels.
The name was chosen with the Indonesian audience in mind. Dewi is a common female name in Indonesia and means goddess.
The embassy said it derives from the Sanskrit word “Devi,” reflecting the shared linguistic and cultural links between India and Indonesia that developed over centuries.
The avatar is expected to communicate in English and Bahasa Indonesia, giving the mission a locally recognizable digital identity while widening access to information ranging from scholarships and tourism to business opportunities and embassy services.
The embassy described the initiative as part of a shift beyond conventional diplomatic communication.
Indonesia is home to about 130,000 Persons of Indian Origin and roughly 15,000 Non-Resident Indians, including professionals working in fields such as engineering, education and accounting, according to information cited by the Indian mission.
