Aniket Basu
Chief Digital Officer (CDO), L'Oréal
MIT SMR Editors
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Aniket Basu leads digital transformation at L’Oréal’s consumer products division, enhancing marketing and e-commerce across South Asia and MENA.
Previously, he worked with EssenceMediacom and Wavemaker in digital strategy roles. His expertise spans AdTech, analytics, and consumer engagement.
Basu holds an MBA from Singapore Management University and a science degree from The Ohio State University.


