OpenAI Unveils Frontier to Scale AI Agents Inside Companies
The new platform targets a key bottleneck in enterprise AI adoption by helping companies deploy, govern and monitor agents across existing systems.
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OpenAI has launched Frontier, a new enterprise platform aimed at helping companies deploy and manage artificial-intelligence agents at scale, as businesses and investors grapple with how quickly AI could upend existing software models.
The ChatGPT owner is pitching Frontier as a control layer that gives agents shared context, identity and permissions, plus monitoring and feedback loops, so they can act across tools like data warehouses, CRMs and internal apps.
The rollout is initially limited, with broader access expected “over the coming months,” OpenAI said.
The company said the platform is designed to work with existing data, applications, and cloud environments, rather than forcing companies to replatform or abandon tools they already use.
It named HP, Intuit, Oracle, State Farm, Thermo Fisher and Uber as early adopters. OpenAI also highlighted a services-heavy deployment model, pairing customers with “Forward Deployed Engineers” through what it calls the Enterprise Frontier Program.
State Farm’s Executive Vice-President and Chief Digital Information Officer Joe Park said, “Partnering with OpenAI helps us give thousands of State Farm agents and employees better tools to serve our customers. By pairing OpenAI’s Frontier platform and deployment expertise with our people, we’re accelerating our AI capabilities and finding new ways to help millions plan ahead, protect what matters most, and recover faster when the unexpected happens.”
The launch comes as enterprises face what OpenAI calls an “AI opportunity gap”, the widening distance between what advanced models can theoretically do and what organisations can realistically deploy in production.
The launch has also drawn sharp criticism online. One X user wrote, “So, OpenAI has officially turned its back on ‘serving humanity’ and is pivoting full speed toward serving capital,” questioning whether partners such as HP, Oracle, and Uber “realize they’re compromising their reputations by partnering with a company currently committing ethical bankruptcy.”
Another user was even more blunt, calling Frontier “a graveyard for creativity and love,” and adding, “RIP OpenAI.”
