Razorpay, Sarvam AI Partner with Swiggy to Roll out Voice Commerce in India
Swiggy users can order food via voice on Indus, with AI handling discovery, ordering and payments in one interaction.
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Razorpay has partnered with Sarvam AI to introduce voice-led commerce tools that let users to shop and pay through natural conversations, as companies look to simplify digital transactions for a wider base of users in India.
The collaboration combines Sarvam’s language AI systems with Razorpay’s payments infrastructure to enable end-to-end transactions within a single interaction.
Instead of navigating apps or typing queries, users can speak in their preferred language to discover products, place orders and complete payments.
Food delivery platform Swiggy will be among the first to adopt the system.
Customers will be able to order meals through voice on Sarvam’s chat platform, dubbed Indus, with the AI handling everything from interpreting requests to processing payments.
The rollout comes as India’s digital ecosystem expands, but adoption of online commerce remains uneven, particularly among users more comfortable with regional languages than text-heavy interfaces.
Shashank Kumar, Co-Founder and Managing Director of Razorpay, said the next phase of digital commerce will depend on more intuitive interactions.
“For millions of Indians, interacting in their own language is far more natural than typing. By combining conversational AI with payments, we are enabling systems that not only understand intent but also complete transactions seamlessly,” he said.
Sarvam AI said the ability to execute transactions within conversations is becoming critical as AI interfaces evolve.
“As more workflows shift to AI-driven conversations, enabling those conversations to execute real-world actions like payments becomes essential,” said Pratyush Kumar, Chief Executive Officer and Co-Founder of the company.
The companies are also extending the technology beyond food delivery.
A pilot on The Derma Co.’s website allows users to browse products and complete purchases using voice commands, with similar deployments expected across other businesses.
Sarvam’s models will also be integrated into Razorpay’s Agent Studio, allowing developers to build multilingual AI agents capable of handling customer interactions and transactions in languages including Hindi and Hinglish.
