Artificial Intelligence

The multi-year deal uses Infosys’ Topaz platform to enhance player performance and expand tech-for-good initiatives.

Large language models are compressing research timelines with synthetic consumers, AI-moderated interviews, and qualitative research at scale.

Findings cast doubt on the scorecards shaping AI marketing and adoption.

India is taking on a bigger role in Omnicom’s global delivery network as the company integrates Interpublic and scales AI across media, data and creative work.

Don’t outsource your human judgment on communication or decisions involving values, relationships, or trust.