Strategy
How Smart Products Create Connected Customers
The data streams generated by customers using smart, connected products can lead to new products and services.
Digital Transformation
Latest
Data, AI, & Machine Learning
Building an Organizational Approach to Responsible AI
To engineer successful digital transformation with AI, companies must embrace a new approach to the responsible use of technology.
Kay Firth-Butterfield
Digital Marketing
Why Digital Ability Trumps IQ
How P&G assessed the digital marketing ability of its managers to achieve transformation success.
Kimberly A. Whitler and F.D. Wilder
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