AI and Machine Learning
Omnicom Expands India GCC After Interpublic Acquisition: Report
India is taking on a bigger role in Omnicom’s global delivery network as the company integrates Interpublic and scales AI across media, data and creative work.
Marketing
Latest
AI and Machine Learning
At SSF Bengaluru, Leaders Nail Down What It Takes to Make AI Work
With a focus on execution, leaders drilled into how to move AI from pilot to production by governing autonomy, aligning data and delivery, and training teams for speed and scale at the Bengaluru edition of the Strategy Shift Forum.
MIT SMR Editors
Data, AI, & Machine Learning
When AI Investments Pay Off in Marketing
Marketing leaders are realizing gains from AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.
Christine Moorman and Colleen Hickey
Strategy
Design Your Marketing Organization to Fit Your Company’s Growth Stage
An early-stage company requires a different organizational structure than a mature one. Marketing leaders must adapt their teams and strategies accordingly.
Kimberly A. Whitler and Jonathan Metrick
Data, AI, & Machine Learning
How Data Is Humanizing Customer Experiences
Data-driven personalization is coming to businesses across all industries, not just tech giants.
Rohit Kapoor
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