Innovation Strategy

India is taking on a bigger role in Omnicom’s global delivery network as the company integrates Interpublic and scales AI across media, data and creative work.

When expanding, should you try to learn early product lessons from consumers close to home, or leap right into a foreign target market? Here’s how to choose.

The central bank is examining AI-led surveillance across ATMs and branches, as banks weigh gains in fraud detection against privacy and operational challenges.

A company’s future depends on the new directions it explores and develops today — and that requires different structures and capabilities from incremental innovation.

Collaborators who begin with an ambiguous problem may get better innovation results than teams that define a problem at the outset.