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How AI is reshaping customer journeys through personalization, predictive insights, and loyalty-driven experiences.
The “CX & Marketing Track” at the Bengaluru edition of Strategy Shift Forum, hosted by MIT Sloan Management Review India and powered by Salesforce, featured a panel discussion, ‘Signals of Loyalty – Rethinking Experience, Behavior & Personalization.’
The panel discussion, moderated by Rachel Dawson, Senior Correspondent, Vibe Media Group, decoded how AI is reshaping customer journeys through personalization, predictive insights, and loyalty-driven experiences.
Panel Speakers: Anurag Shrivastava, Group Chief – Innovation, Panasonic India Reena Evans, Chief Grievance Officer, Acko Vikas Nair, Vice President & Head of Marketing & Communications, Century Real Nishant Caesar Mohanty, Regional Sales Director, Salesforce Led by Patrick Fagan, bestselling author and Chief Scientific Officer of Capuchin Behavioural Science, his masterclass explored how generative AI can apply insights at scale, creating personalised journeys that still feel human. #StrategyShiftForum #LeadershipSummit #MITSMRIndia #Salesforce #SSFBengaluru
