Omnicom Expands India GCC After Interpublic Acquisition: Report
India is taking on a bigger role in Omnicom’s global delivery network as the company integrates Interpublic and scales AI across media, data and creative work.
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Omnicom Group, one of the world’s largest advertising and marketing services firms, is expanding its India capability center as it integrates Interpublic Group and pushes more artificial intelligence-led work through the country.
Omnicom Global Solutions India, the company’s shared services arm, plans to raise headcount to as much as 8,000 this year from about 7,000 now, Chief Executive Officer Vishal Srivastava told The Economic Times.
The unit operates across eight centers in Hyderabad, Bengaluru, Gurugram, Pune, Mumbai, Chennai, Coimbatore and Mohali.
The hiring push follows Omnicom’s completion of its acquisition of Interpublic on 26 November 2025, a deal the company said created the world’s leading marketing and sales company with pro forma revenue of more than $25 billion.
“This is a defining moment for our company and our industry,” Omnicom Chairman and Chief Executive Officer John Wren had said in a statement when the transaction closed. “With the completion of the deal, Omnicom is setting a new standard for modern marketing and sales leadership, creating stronger brands, delivering superior business outcomes, and driving sustainable growth.”
In India, the first phase of integrating the two groups’ global capability center (GCC) operations has been completed, running alongside work to combine their media and creative businesses, Srivastava told ET. The next stage will focus on aligning operating models and standardizing processes to create what he described as a unified, end-to-end marketing delivery engine.
The integration is intended to improve efficiency for global clients and agencies rather than reduce staffing, he added.
India is also emerging as a hub for Omnicom’s AI-led marketing initiatives. The company has reportedly deployed more than 1,000 AI agents across media, data and creative functions in the country and is using the market to test and scale solutions for global use.
The India unit handles a majority of higher-value work, with about 70% of roles tied to strategic and client-facing functions, according to Srivastava. Roughly 20% is focused on business support for global agencies, including finance, accounting and HR, while the remaining 10% involves execution-level work.
