OpenAI Acquires Personal Finance Startup Hiro
Hiro will shut its app this month as founder Ethan Bloch and the team join OpenAI.
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OpenAI has acquired personal finance startup Hiro Finance, founder Ethan Bloch said in a LinkedIn post.
Financial details were not disclosed.
Hiro said it has stopped accepting new users, will discontinue its product on 20 April, and will delete all user data from its servers on 13 May.
“Starting today, Hiro is no longer accepting new signups. The Hiro product will stop functioning on April 20, 2026 and all data will be deleted from our servers on May 13, 2026,” Bloch said in his post.
Existing users have until then to export their information.
Founded in 2023, Hiro built an AI-driven financial planning tool aimed at consumers. The app allowed users to input information such as income, expenses and debt, and then explore different financial scenarios.
The company also emphasized accuracy in financial calculations, an area where AI systems have historically faced limitations.
Bloch said Hiro’s employees will join OpenAI as part of the deal, though he did not provide a headcount.
“We started Hiro with the vision of building an AI personal CFO, and we worked relentlessly to make it real,” Bloch wrote. “As we got to know the team at OpenAI, it became clear that joining forces would give us the opportunity to pursue that vision at a much larger scale.”
Hiro said it had supported users in planning and managing more than $1 billion in assets during its operation.
Bloch has previously built and sold fintech companies. He founded Digit, a digital banking service focused on automated savings, which was acquired by Oportun in 2021 for over $200 million.
Earlier, he launched Flowtown, a social media software platform.
In his post, Bloch said the underlying goal of Hiro would continue within OpenAI.
“For decades, personalized financial guidance has been too expensive, too generic, or too hard to access. ChatGPT is finally changing that,” he wrote. “The mission that brought us to Hiro, and to Digit before that, has not changed improving people’s financial well-being.”
Hiro was backed by investors including Ribbit Capital, General Catalyst and Restive Ventures.
The company advised existing users to download their data before the May deadline.
Bloch also acknowledged the abrupt end of the product.“I’m sorry that the Hiro journey ends here, but I hope we earn the chance to serve you again through what we build next at OpenAI,” he wrote.
