Adobe Launches Firefly AI Assistant Across Creative Apps
Adobe is also expanding Firefly with new image, video, and audio editing tools, while adding more third-party AI models.
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Adobe has rolled out Firefly AI Assistant, a conversational tool designed to carry out multi-step creative work across apps including Photoshop, Premiere Pro, Illustrator, Lightroom, Express, and Firefly.
Adobe said the assistant will let users describe the result they want rather than move manually between tools.
The move reflects a broader shift toward “agentic” AI systems that don’t just generate content but also coordinate tasks across software environments.
Adobe said creators will remain in control, with the assistant handling execution and iteration.
“Adobe is leading the shift into a new era of agentic creativity, where you direct how your work takes shape and your perspective, voice and taste become the most powerful creative instruments of all,” said David Wadhwani, President of Adobe’s Creativity and Productivity Business. “Adobe Firefly is a category of one… with a fundamentally new way of creating that gives you the combined power and precision of all our creative apps in one place.”
The assistant introduces features like a unified conversational interface, pre-built “creative skills” for common workflows, and the ability to learn user preferences over time.
It can also interpret feedback from collaborators via Frame.io and apply edits automatically.
Adobe is also expanding Firefly’s editing capabilities. Updates to its video editor include studio-quality audio cleanup tools, colour controls and access to over 800 million assets via Adobe Stock.
New image-editing features such as “Precision Flow” and “AI Markup” aim to give users finer control over outputs.
The company is also widening its model ecosystem, adding third-party AI systems such as Kling 3.0 and others to a roster that already includes models from Google and Runway.
It is also working with Anthropic to integrate Firefly capabilities into its Claude assistant.
“The best creative work flows between thinking and making,” said Paul Smith, Chief Commercial Officer at Anthropic. “Together with Adobe, we’re exploring new ways to help creators conceptualize a project in Claude and reach straight into Adobe Firefly to execute it.”
Firefly AI Assistant is expected to roll out in public beta in the coming weeks.
