Amazon MGM Studios Launches AI Filmmaking Fund With First Animated Projects
Amazon MGM Studios and AWS said the GenAI Creators’ Fund will give selected filmmakers, digital creators and startups access to funding and AI production tools.
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- Amazon MGM Studios Launches AI Filmmaking Fund With First Animated Projects
Image Credit- Chetan Jha/ MIT Sloan Management Review India
Amazon MGM Studios and Amazon Web Services have launched a new fund to support generative AI use in film and television production, greenligh
The GenAI Creators’ Fund will provide selected filmmakers, digital creators and technology startups with funding and access to AI production tools, the companies said on Wednesday at the AI on the Lot event in Culver City, California.
The first projects under the fund are Cupcake & Friends from BuzzFeed Studios, Love, Diana Music Hunters from pocket.watch Chief Content Officer Albie Hecht, and Punky Duck from filmmaker Jorge R. Gutierrez. All three animated series are expected to premiere on Prime Video at a later date.
The initiative is powered by Project Nara, an AI production platform built on AWS and designed for both animation and live-action workflows. Amazon MGM Studios said the platform will be used only by its own productions and creators selected for the fund.
Project Nara functions as a collaborative production workspace where teams can generate video, make edits, give feedback and track progress in real time. The company said the system is intended to help creative teams manage production challenges including visual continuity, asset generation and shot-to-shot consistency.
“Creative breakthroughs happen when visionary storytellers are given access to transformative tools,” said Albert Cheng, head of AI Studios at Amazon MGM Studios. “The GenAI Creators’ Fund and Project Nara position human creativity at the center of our efforts to integrate generative AI into our production processes at Amazon MGM Studios.”
The fund will support proof-of-concept projects and short-form productions by creators who have built digital audiences but may not have access to large-scale production infrastructure.
Startups developing AI production tools will also be able to work with Amazon MGM Studios and AWS teams to test their technologies in production settings.
Samira Bakhtiar, general manager of media and entertainment, games and sports at AWS, said Project Nara shows how cloud infrastructure can support AI use across the production pipeline, from concept development to screen delivery.
The move comes as Hollywood studios and technology companies test generative AI across animation, visual effects, editing and preproduction while facing growing concerns over intellectual property, creative control and workforce impact.
Amazon MGM Studios said Project Nara includes production monitoring and provenance-tracking tools to help manage AI-generated assets.
