Google and ICC Join Hands Ahead of World Cups

Google is using cricket to demonstrate how its latest artificial intelligence models could change the way fans consume live sport.

Google Gemini said on X that it has partnered with the International Cricket Council (ICC) to showcase how Gemini 3 Pro can deeply analyse video content, starting with cricket’s biggest moments.

By uploading a segment from the cricket World Cup, Gemini 3 Pro can simultaneously process visuals and audio, identify key players on screen, explain batting or bowling techniques, and even flag crucial turning points in the match. 

Google shared the demonstration on X.

The demo offers a glimpse into how AI could soon act as a real-time cricket analyst for fans, breaking down the game ball by ball, frame by frame.

The move builds on a landmark partnership announced in 2025, when the ICC and Google joined hands to enhance fan engagement in women’s cricket. 

The collaboration allows the global cricket governing body to tap into Google’s advanced technologies and its broader push to support women’s sports, with the goal of making the women’s game more accessible, immersive, and visible worldwide.

The timing coincides with a busy international calendar for women’s cricket, including the ICC Women’s T20 World Cup in 2026, to be hosted in England and Wales. The partnership is intended to support fan engagement around those events.

Under the partnership, Google products including Android, Google Gemini, Google Pay and Google Pixel will be integrated into the ICC’s digital fan platforms.

The ICC said the tools are intended to support fan engagement across the match lifecycle, from accessing highlights and player content to following live moments during games.

“This partnership with Google is a landmark moment for women’s cricket and underlines our commitment to taking the women’s game to even greater heights,” ICC Chairman Jay Shah said in a statement earlier. “By harnessing Google’s world-class innovation, we will be able to create more engaging experiences for fans and bring the sport closer to people everywhere.”

Shah added that women’s cricket is growing rapidly and that the collaboration is aimed at expanding its global reach.

Echoing the sentiment, Shekar Khosla, Vice-President, Marketing at Google India, said cricket has always been about community and shared passion. “We are proud to partner with the ICC to bring fans of women’s cricket closer to the game through our technology. This alliance…is about building deeper engagement and making the sport more accessible.”