Data, AI, & Machine Learning
GenAI Is Changing the Way India Inc Connects With Customers
The shift from broad campaigns to individual journeys is redefining consumer engagement in India’s digital economy.
Customer Experience
Latest
Videos
#StrategyShiftForum | Commercial Growth Track | Delhi Edition
“Commercial Growth Track” explored how teams can sell smarter and lead fearlessly when it matters the most.
MIT SMR Editors
Data, AI, & Machine Learning
At Strategy Shift Forum, Leaders Trade AI Hype for Real Outcomes
AI buzz gave way to hard discussions on scale and execution at the Delhi edition of the Strategy Shift Forum, hosted by MIT Sloan Management Review India and Salesforce.
MIT SMR Editors
Data, AI, & Machine Learning
What Brands Get Wrong About Personalization
At MIT SMR India’s Strategy Shift Forum, behavioral scientist Patrick Fagan will explain why brands often fail at personalization—and how they can fix it by applying principles of behavioral science to the design of AI systems, not just their output
John Konath, Kaumudi Kashikar Gurjar
Customers
Cutting Last-Mile Delivery Costs
New tactics can boost profitability and satisfaction with subscription services.
