
Leadership
JLR’s Incoming CEO Shrugs Off Trump’s Swipe at Rebrand
Jaguar Land Rover’s P.B. Balaji says customer response, not political commentary, will guide the company’s brand strategy, brushing off Trump’s 'Woke' jibe.
Jaguar Land Rover’s P.B. Balaji says customer response, not political commentary, will guide the company’s brand strategy, brushing off Trump’s 'Woke' jibe.