Strategic Communication

Good communication in tough times requires grappling with where responsibility for the problem lies and whether the situation is salvageable.

When making a presentation, a strong, knowledgeable presence is what builds trust — no matter what channel that presentation is happening in

Every time a potential disagreement arises, consider: Is this issue so significant that it warrants a confrontation?

Companies are adopting a new communications strategy: publicly disclosing unflattering information about lapses and misdeeds. New research indicates that doing so is effective for building trust.