Strategy

To succeed, digital health platforms must shift their approach in three key areas.

Not all innovation contests should be winner-takes-all or judged by senior executives. New research shows how to structure contests to meet specific goals.

Strategic planners are often blind about how the future will challenge their status quo. A scenario-planning mindset can help them see what they’re missing.

Marketers have long benchmarked their budgets against their peers’ spending. But it’s time to seek better metrics than the average budget.

Research on organizations’ use of artificial intelligence reveals how they can apply the technology to redefine strategic measurement and KPIs.