Analytics & Business Intelligence

India has scale, talent and usage intensity, but AI adoption remains concentrated in a few cities and early enterprise users, says a Z47, OpenAI and Zinnov report.

Large language models are compressing research timelines with synthetic consumers, AI-moderated interviews, and qualitative research at scale.

India is taking on a bigger role in Omnicom’s global delivery network as the company integrates Interpublic and scales AI across media, data and creative work.

The French multinational avoids miring its innovations in pilot purgatory by moving forward with reasonable confidence rather than absolute certainty.

A new MIT Sloan Management Review India study finds that fragmented operational data and missing plant context continue to limit the accuracy and credibility of industrial AI systems.