Corporate Social Responsibility
The Case for Quiet Corporate Activism
Leaders concerned that they will be penalized for championing sustainability and diversity can still sustain their commitments.
Leaders concerned that they will be penalized for championing sustainability and diversity can still sustain their commitments.
A handful of high-profile companies have explicitly backtracked on previous sustainability commitments in the wake of the new administration’s hostility and some — most notably some big law firms — have fully capitulated. But the vast majority have just gone silent.
In competitive markets, shared values positively influence customer choice and increase loyalty.
Companies are adopting a new communications strategy: publicly disclosing unflattering information about lapses and misdeeds. New research indicates that doing so is effective for building trust.
When business leaders form a stronger bond with the natural world, it can benefit their organizations, the environment, and themselves.