Data, AI, & Machine Learning

Research shows how using an AI-augmented system may affect humans’ perception of their own agency and responsibility.

Previous waves of technology have ushered in innovations that strengthened traditional organizational structure. Not so for generative AI and large language models.

Many companies develop AI models without a solid foundation on which to base predictions — leading to mistrust and failures. Here’s how statistics can help improve results.

Marketing leaders are realizing gains from AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.

AI will require continuous learning: Leaders need to embrace that uncomfortable reality and prioritize developing AI literacy.