Data, AI, & Machine Learning

Previous waves of technology have ushered in innovations that strengthened traditional organizational structure. Not so for generative AI and large language models.

Many companies develop AI models without a solid foundation on which to base predictions — leading to mistrust and failures. Here’s how statistics can help improve results.

Marketing leaders are realizing gains from AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.

AI will require continuous learning: Leaders need to embrace that uncomfortable reality and prioritize developing AI literacy.

With AI still making wild mistakes, people need cues on when to second-guess the tools.