Digital Marketing

The Supreme Court takes up challenges to an antitrust penalty as judges question consent, market power and the commercial use of user data

WPP lifts India’s ad growth outlook as retail media scales rapidly and AI-led buying reshapes digital spending priorities.

IndiGo’s Neetan Chopra on how emerging technologies are reshaping business strategy

As consumers recognized the provenance of products that bore a particular legal mark, they began using these marks as a guide for quality to aid their product selection process

New tactics can boost profitability and satisfaction with subscription services.