Marketing Strategy

Large language models are compressing research timelines with synthetic consumers, AI-moderated interviews, and qualitative research at scale.

A new MIT Sloan Management Review India–IDfy study finds that large enterprises have privacy frameworks in place, but struggle to enforce them consistently across systems and teams.

The Supreme Court takes up challenges to an antitrust penalty as judges question consent, market power and the commercial use of user data

The joint study examines how Indian enterprises are translating the Digital Personal Data Protection Act into operational controls, risk frameworks, and strategic decision-making.

WPP lifts India’s ad growth outlook as retail media scales rapidly and AI-led buying reshapes digital spending priorities.