Featured

Sustained performance requires a company purpose that is validated in the market

“If two companies are duplicating the same effort with sub-par outcomes on both sides, the market often loses. Customers don’t want three half-solutions; they want one that works completely.”

When conventional advertising can’t cut through the clutter, marketers must get out of their comfort zones.

Reliance Jio’s 490 million users already account for 8% of global data traffic. That dataset is a priceless training ground for AI solutions.

The French tire manufacturer’s AI efforts have enhanced value creation, according to the company’s chief data and AI officer.