Marketing Strategy

New tactics can boost profitability and satisfaction with subscription services.

New research shows that customers tend to react negatively when companies incorporate nicknames into their brand marketing.

When marketers focus on products instead of benefits, they may get blindsided by new rivals or miss new product opportunities. Are you truly putting benefits first?

For chief marketing officer success, focus on helping them attain the right skill set at the right corporate growth stage.

Businesses that help employees become social media stars have a cost-effective way to generate enormous brand visibility.