Communication

To define what baseline result you’re after — that is, what action you want people to take after they walk away from your talk — it helps to know your audience.

How can leaders speak about reskilling programs in ways that motivate people to act? Apply this advice gleaned from an experiment at Vodafone.

Communication is key to successfully creating those connections. How leaders communicate with prospective and current staff members can significantly affect their organization’s reputation as a place where people want to work.

How do you show the deep skeptics in your organization — for instance, data scientists who view the word persuasion with disdain, as a euphemism for manipulation — that a serious investment in communication skills is worth making?

Failing to use time with direct reports in a meaningful way — or, worse, skipping these meetings altogether — can lead to higher attrition and drag down organizational goals.