At MIT SMR India’s Strategy Shift Forum, behavioral scientist Patrick Fagan will explain why brands often fail at personalization—and how they can fix it by applying principles of behavioral science to the design of AI systems, not just their output
New tactics can boost profitability and satisfaction with subscription services.
Companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid growth in revenues and services — without adding more staff.
Data-driven personalization is coming to businesses across all industries, not just tech giants.
Companies that reduce and simplify workload on the front lines find that they can position employees to deliver a better customer experience.
