Customer Experience

You can reframe client grievances as an opportunity instead of a burden. At one Swiss hospital, complaints have become a pipeline for improvements to the customer experience.

Research into new in-store amenities, digital shopping formats, and partnerships reveals their unexpected costs and benefits.

Century Real Estate’s Vikas Nair explains how the Bengaluru property brand is using AI-driven personalization, data, and immersive storytelling to build trust with a new generation of homebuyers.

The shift from broad campaigns to individual journeys is redefining consumer engagement in India’s digital economy.

“Commercial Growth Track” explored how teams can sell smarter and lead fearlessly when it matters the most.