Strategy

Businesses that help employees become social media stars have a cost-effective way to generate enormous brand visibility.

Find the right balance between listening and learning versus acting in this excerpt from The New CEO.

From virtual snowstorms to golden locker boxes, today’s thriving stores feature experiences shoppers can’t get online. Consider five successful tactics.

To succeed, digital health platforms must shift their approach in three key areas.

Not all innovation contests should be winner-takes-all or judged by senior executives. New research shows how to structure contests to meet specific goals.