Strategy

Strategic planners are often blind about how the future will challenge their status quo. A scenario-planning mindset can help them see what they’re missing.

Marketers have long benchmarked their budgets against their peers’ spending. But it’s time to seek better metrics than the average budget.

Research on organizations’ use of artificial intelligence reveals how they can apply the technology to redefine strategic measurement and KPIs.

Companies that reduce and simplify workload on the front lines find that they can position employees to deliver a better customer experience.