Customers

Large language models are compressing research timelines with synthetic consumers, AI-moderated interviews, and qualitative research at scale.

When expanding, should you try to learn early product lessons from consumers close to home, or leap right into a foreign target market? Here’s how to choose.

A new MIT Sloan Management Review India–IDfy study finds that large enterprises have privacy frameworks in place, but struggle to enforce them consistently across systems and teams.

The Supreme Court takes up challenges to an antitrust penalty as judges question consent, market power and the commercial use of user data

Research into new in-store amenities, digital shopping formats, and partnerships reveals their unexpected costs and benefits.