Customers

To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.

From virtual snowstorms to golden locker boxes, today’s thriving stores feature experiences shoppers can’t get online. Consider five successful tactics.

In competitive markets, shared values positively influence customer choice and increase loyalty.

Not every customer is an asset to your company, but determining who to cull — and how — can be a challenge.

To define what baseline result you’re after — that is, what action you want people to take after they walk away from your talk — it helps to know your audience.