Analytics & Business Intelligence
Six Signs of a Successful Chief Experience Officer
A winning CXO plays a crucial role in influencing customer satisfaction and company success.
Customers
Latest
Customers
Acing Value-Based Sales
To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.
Marco Bertini, Oded Koenigsberg, and Todd Snelgrove
Customers
What Successful Brick-and-Mortar Retailers Get Right
From virtual snowstorms to golden locker boxes, today’s thriving stores feature experiences shoppers can’t get online. Consider five successful tactics.
Rob Angell
Corporate Social Responsibility
Why It’s Good for Business When Customers Share Your Values
In competitive markets, shared values positively influence customer choice and increase loyalty.
Daniel Aronson
Customers
Firing the Right Customers Is Good Business
Not every customer is an asset to your company, but determining who to cull — and how — can be a challenge.
