Digital Marketing
The New Challenges of Brand Management
As consumers recognized the provenance of products that bore a particular legal mark, they began using these marks as a guide for quality to aid their product selection process
Digital Marketing
Latest
Customers
Cutting Last-Mile Delivery Costs
New tactics can boost profitability and satisfaction with subscription services.
Stanley Frederick W.T. Lim
Digital Marketing
Tap Employee-Creators to Transform Your Social Media Strategy
Businesses that help employees become social media stars have a cost-effective way to generate enormous brand visibility.
Aaron Dinin
Data, AI, & Machine Learning
When AI Investments Pay Off in Marketing
Marketing leaders are realizing gains from AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.
Christine Moorman and Colleen Hickey
Digital Marketing
The End of Averages for Marketing Budgets
Marketers have long benchmarked their budgets against their peers’ spending. But it’s time to seek better metrics than the average budget.
Nader Tavassoli and Christine Moorman
Showing 1-2 of 2
Next
