Customers
How Grocery Retail Innovations Change Customer Behavior
Research into new in-store amenities, digital shopping formats, and partnerships reveals their unexpected costs and benefits.
Marketing Strategy
Latest
AI and Machine Learning
Why AI Can’t Replace Emotion in Marketing, for Now
While AI can predict behavior and personalize at scale, true loyalty still depends on human empathy and emotional understanding, said marketing leaders at the Bengaluru edition of the Strategy Shift Forum
MIT SMR Editors
Data, AI, & Machine Learning
How AI and Storytelling Are Redefining Real Estate Marketing
Century Real Estate’s Vikas Nair explains how the Bengaluru property brand is using AI-driven personalization, data, and immersive storytelling to build trust with a new generation of homebuyers.
Kaumudi Kashikar Gurjar
Data, AI, & Machine Learning
GenAI Is Changing the Way India Inc Connects With Customers
The shift from broad campaigns to individual journeys is redefining consumer engagement in India’s digital economy.
MIT SMR Editors
Customers
Three Ways Brands Can Combat Information Overload and Skepticism
When conventional advertising can’t cut through the clutter, marketers must get out of their comfort zones.
