Customers
Three Ways Brands Can Combat Information Overload and Skepticism
When conventional advertising can’t cut through the clutter, marketers must get out of their comfort zones.
Marketing Strategy
Latest
Analytics & Business Intelligence
AI May Check You In, but Hospitality Is Still for the People, by the People
Dilpreet Singh, who leads Loyalty, CRM and Partnerships at ITC Hotels, makes the case for emotional relevance over digital noise in an industry built on human connection.
Mishika Bangia, Kaumudi Kashikar Gurjar
Digital Marketing
The New Challenges of Brand Management
As consumers recognized the provenance of products that bore a particular legal mark, they began using these marks as a guide for quality to aid their product selection process
Marcus Collins
Customers
Cutting Last-Mile Delivery Costs
New tactics can boost profitability and satisfaction with subscription services.
Stanley Frederick W.T. Lim
Marketing
The Pitfalls of Nickname Branding
New research shows that customers tend to react negatively when companies incorporate nicknames into their brand marketing.
