Amazon Brings its ChatGPT-style Alexa Assistant to the Web
The move pits Amazon’s generative AI assistant more directly against browser-based rivals such as ChatGPT and Gemini.
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Amazon has made its generative AI assistant Alexa Plus available on the web through Alexa.com, allowing users to interact with the service outside of Amazon devices for the first time, and directly challenging browser-based AI assistants like OpenAI’s ChatGPT and Google’s Gemini.
Alexa Plus was introduced early last year and has so far been largely limited to Echo smart speakers and other Amazon hardware.
The web rollout, announced during CES 2026 in Las Vegas, extends Alexa Plus to laptops and desktops for Alexa Plus Early Access users.
Amazon said customers have increasingly asked to use Alexa across more contexts, prompting the decision to expand beyond voice-first devices.
Alexa Plus was introduced last year as a next-generation AI assistant built to handle open-ended conversations and task execution, including answering questions, planning trips and generating content.
The web version lets users type queries rather than speak, bringing the service closer in form and function to popular AI chatbots.
Amazon said Alexa Plus has been integrated with tens of thousands of services and devices. According to the company, usage patterns have shifted since launch, with longer conversations and more frequent task based interactions such as shopping and meal planning.
On Alexa.com, users can manage calendars, to-do lists and smart home devices, upload documents and images for analysis, plan meals and shopping lists, and get entertainment suggestions. These features are synchronized across devices so conversations and preferences carry over from the web to Echo speakers and mobile apps.
The rollout is limited to early access members with general availability dates still pending.
Amazon said the Alexa mobile app is also being redesigned to support a more agent driven interaction model.
