Century Real Estate’s Vikas Nair explains how the Bengaluru property brand is using AI-driven personalization, data, and immersive storytelling to build trust with a new generation of homebuyers.

The shift from broad campaigns to individual journeys is redefining consumer engagement in India’s digital economy.

When conventional advertising can’t cut through the clutter, marketers must get out of their comfort zones.

Jaguar Land Rover’s P.B. Balaji says customer response, not political commentary, will guide the company’s brand strategy, brushing off Trump’s 'Woke' jibe.

Dilpreet Singh, who leads Loyalty, CRM and Partnerships at ITC Hotels, makes the case for emotional relevance over digital noise in an industry built on human connection.

As consumers recognized the provenance of products that bore a particular legal mark, they began using these marks as a guide for quality to aid their product selection process

New tactics can boost profitability and satisfaction with subscription services.

New research shows that customers tend to react negatively when companies incorporate nicknames into their brand marketing.

When marketers focus on products instead of benefits, they may get blindsided by new rivals or miss new product opportunities. Are you truly putting benefits first?

A winning CXO plays a crucial role in influencing customer satisfaction and company success.