Marketing

WPP lifts India’s ad growth outlook as retail media scales rapidly and AI-led buying reshapes digital spending priorities.

The information technology minister told Parliament that fake news and AI-generated deepfakes are a “serious threat” and said draft rules will mandate faster takedowns and clear labelling of synthetic media.

Research into new in-store amenities, digital shopping formats, and partnerships reveals their unexpected costs and benefits.

New draft rules mandate clear “synthetic content” labels on AI-generated media, and restrict takedown orders to senior officials amid concerns over misuse and due process.

Jill Kramer will take over from longtime marketing head Raja Rajamannar, as Mastercard sharpens focus on data-driven media and personalization.