AI and Machine Learning

Commercial AI services can put proprietary data at risk — but there are alternatives.

When generative AI’s capacity for strategy creation is put to the test, it reveals where its strengths lie — and where humans still have the edge.

New machine learning technologies offer potential value creation through sound detection, analysis, and creation.

Many leaders don’t know how to design healthy, productive roles. ChatGPT proves effective here, when used wisely.

Brand managers need to stop guarding and start enabling in the generative AI age. Use these lessons to safely cocreate with consumers.