Customers

A new MIT Sloan Management Review India–IDfy study finds that large enterprises have privacy frameworks in place, but struggle to enforce them consistently across systems and teams.

The Supreme Court takes up challenges to an antitrust penalty as judges question consent, market power and the commercial use of user data

Research into new in-store amenities, digital shopping formats, and partnerships reveals their unexpected costs and benefits.

While AI can predict behavior and personalize at scale, true loyalty still depends on human empathy and emotional understanding, said marketing leaders at the Bengaluru edition of the Strategy Shift Forum

When conventional advertising can’t cut through the clutter, marketers must get out of their comfort zones.