Customers

Research into new in-store amenities, digital shopping formats, and partnerships reveals their unexpected costs and benefits.

While AI can predict behavior and personalize at scale, true loyalty still depends on human empathy and emotional understanding, said marketing leaders at the Bengaluru edition of the Strategy Shift Forum

When conventional advertising can’t cut through the clutter, marketers must get out of their comfort zones.

IndiGo’s Neetan Chopra on how emerging technologies are reshaping business strategy

New tactics can boost profitability and satisfaction with subscription services.