Marketing Strategy

WPP lifts India’s ad growth outlook as retail media scales rapidly and AI-led buying reshapes digital spending priorities.

Research into new in-store amenities, digital shopping formats, and partnerships reveals their unexpected costs and benefits.

While AI can predict behavior and personalize at scale, true loyalty still depends on human empathy and emotional understanding, said marketing leaders at the Bengaluru edition of the Strategy Shift Forum

Century Real Estate’s Vikas Nair explains how the Bengaluru property brand is using AI-driven personalization, data, and immersive storytelling to build trust with a new generation of homebuyers.

The shift from broad campaigns to individual journeys is redefining consumer engagement in India’s digital economy.