Marketing

Research into new in-store amenities, digital shopping formats, and partnerships reveals their unexpected costs and benefits.

New draft rules mandate clear “synthetic content” labels on AI-generated media, and restrict takedown orders to senior officials amid concerns over misuse and due process.

Jill Kramer will take over from longtime marketing head Raja Rajamannar, as Mastercard sharpens focus on data-driven media and personalization.

While AI can predict behavior and personalize at scale, true loyalty still depends on human empathy and emotional understanding, said marketing leaders at the Bengaluru edition of the Strategy Shift Forum

Century Real Estate’s Vikas Nair explains how the Bengaluru property brand is using AI-driven personalization, data, and immersive storytelling to build trust with a new generation of homebuyers.