Marketing

Jaguar Land Rover’s P.B. Balaji says customer response, not political commentary, will guide the company’s brand strategy, brushing off Trump’s 'Woke' jibe.

Dilpreet Singh, who leads Loyalty, CRM and Partnerships at ITC Hotels, makes the case for emotional relevance over digital noise in an industry built on human connection.

IndiGo’s Neetan Chopra on how emerging technologies are reshaping business strategy

As consumers recognized the provenance of products that bore a particular legal mark, they began using these marks as a guide for quality to aid their product selection process

New tactics can boost profitability and satisfaction with subscription services.