Marketing

New research shows that customers tend to react negatively when companies incorporate nicknames into their brand marketing.

When marketers focus on products instead of benefits, they may get blindsided by new rivals or miss new product opportunities. Are you truly putting benefits first?

A winning CXO plays a crucial role in influencing customer satisfaction and company success.

To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.

For chief marketing officer success, focus on helping them attain the right skill set at the right corporate growth stage.