Analytics & Business Intelligence
Six Signs of a Successful Chief Experience Officer
A winning CXO plays a crucial role in influencing customer satisfaction and company success.
Marketing
Latest
Customers
Acing Value-Based Sales
To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.
Marco Bertini, Oded Koenigsberg, and Todd Snelgrove
Marketing
CMO Success, Stage by Stage
For chief marketing officer success, focus on helping them attain the right skill set at the right corporate growth stage.
Kimberly A. Whitler and Jonathan Metrick
Digital Marketing
Tap Employee-Creators to Transform Your Social Media Strategy
Businesses that help employees become social media stars have a cost-effective way to generate enormous brand visibility.
Aaron Dinin
Customers
What Successful Brick-and-Mortar Retailers Get Right
From virtual snowstorms to golden locker boxes, today’s thriving stores feature experiences shoppers can’t get online. Consider five successful tactics.
