Customers
What Successful Brick-and-Mortar Retailers Get Right
From virtual snowstorms to golden locker boxes, today’s thriving stores feature experiences shoppers can’t get online. Consider five successful tactics.
Marketing
Latest
Data, AI, & Machine Learning
When AI Investments Pay Off in Marketing
Marketing leaders are realizing gains from AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.
Christine Moorman and Colleen Hickey
Marketing
A Five-Step Guide to Improving Your Employer Brand
Burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding.
Kimberly A. Whitler and Richard Mosley
Corporate Social Responsibility
Why It’s Good for Business When Customers Share Your Values
In competitive markets, shared values positively influence customer choice and increase loyalty.
Daniel Aronson
Customers
Firing the Right Customers Is Good Business
Not every customer is an asset to your company, but determining who to cull — and how — can be a challenge.
